Although scientific evidence to support this theory is quiet scant, it did inspire Geof Ramsay to capitalize on the Mozart Effect; a theory that proposes a baby will be more intelligent if exposed to classical music during the course of pregnancy. His B(l)aby device is a massaging wrap that goes around the pregnant tummy and includes a player as well.

Parents can record their own voices or playback soothing lullabies to the unborn child via this wrap. The front of the device is made from luminescent fabric and hosts touch sensitive controls. The system can even be synced with an iPhone Application for easy recording. Specs include a USB adapter, microphone and sewn in massagers for the lower back.